Who We Are
Folix is a modern hair care brand focused on simplifying hair growth solutions through clean design and accessible products. Built with a minimal and clinical aesthetic, the brand emphasizes clarity, trust, and confidence. The identity reflects a balance between science and style, appealing to individuals looking for effective, no-nonsense self-care.
Highlights
- Brand identity & logo design
- Packaging & product design
- Digital-first marketing assets
- Website & user-focused digital presence
- Clean, clinical brand positioning
The Process
The Folix project began with research into modern wellness and direct-to-consumer health brands. A visual direction was established through moodboards focused on minimal layouts, soft neutrals, and clinical design systems. From there, I developed a refined identity using simple typography and a structured color palette to create a sense of clarity and trust. The final designs were applied across packaging and digital formats to ensure a cohesive and scalable brand experience.
