Who We Are
Eterna Myths is a luxury fragrance house that transforms mythological creatures into refined scent experiences. Each fragrance captures the essence of a legendary being, its power, mystery, seduction, or intensity, and translates that identity into a sophisticated olfactory profile. From a design standpoint, the brand blends mythic storytelling with modern minimalism. Dramatic contrast, elevated typography, and sculptural packaging create a presence that feels exclusive and timeless rather than theatrical. Eterna Myths positions mythology not as fantasy, but as luxury.
Highlights
- Brand identity & logo redesign
- Fragrance concept development
- Luxury packaging system
- Campaign and advertising visuals
- Strategic brand positioning
The Process
The Eterna Myths project began with research into mythological themes and character traits. Moodboards were used to define tone, color, and typography for each concept. From there, I developed a series of minimal, high-contrast designs focused on clarity and cohesion. Each piece was refined to ensure a consistent and intentional visual system.
